There probably aren't too many surfers out there who read The Economist. Although, the way a lot of surfers are professionals, and The Economist has a weekly readership of over a million, there may be a bit of an overlap. I get a kick out buying a Zigzag and The Economist when I fly and wonder how many people think I'm weird when they notice it.
So why am I writing about The Economist? Well, because not just its not just dry politics and finance. They've actually got a few pieces online that relate to us.
This talks about surfers and the longevity of their careers and gives a few good reasons for it. It also compares surfing and golf which is bit of a past time for me - mostly about why golf is so more kuck than surfing. It does use the word gnarly - which is something I try to avoid - unless its a proper savage angry wave and reckons we use emoticons in our emails. Pffft. I don't, and neither should you. It's bang on when it talks about the required experience of reading waves and that board technology hasn't changed in far too long. It does seem to imply that Jet-skis can help more geriatric surfers catch waves, which is a trend that I shudder went thinking about. A good read.
Then there's this one. Not about surfing directly, but with interesting themes about the marketing of action sports (can we get a better word for it, please) which is also a theme i've been exploring recently. And the video is sick!
Enjoy it. And if you're into other sports as well, Game Theory is probably a blog you want to check out from time to time.
No comments:
Post a Comment